Bing Ads
Bing Ads is an advertising platform that can help businesses of all sizes reach a wider audience and increase their sales. While Google Ads is the dominant search engine advertising platform, Bing Ads can offer some unique advantages for advertisers.
Below are a few reasons why you should consider using Bing Ads.
Reach a wider audience
Bing Ads allows you to reach over 100 million searchers on the Bing Network, including AOL and Yahoo, and also powers ads on partners such as MSN, and Outlook.com.
Lower Competition
Bing Ads typically has lower competition compared to Google Ads, which can result in lower cost-per-click (CPC) rates and higher ad positions for the same bid.
Older and Wealthier Audience
Bing has an older user base with higher income and purchasing power compared to Google. This can make Bing Ads more effective for advertisers targeting older or wealthier audiences.
Better Targeting Options
Bing offers more granular targeting options compared to Google Ads, including targeting by LinkedIn profile data, which can be useful for B2B advertising.
Measurable results
Bing Ads provides detailed analytics and reporting, so you can track the success of your campaigns and make adjustments as needed to reach your goals.
Conversion Rates
In some cases, Bing Ads can offer higher conversion rates than Google Ads, especially for certain verticals such as finance and insurance.